Committed to quality

Since 1995, Fresh Direct has offered a comprehensive fruit and vegetable marketing and logistic supplier service. We remain committed to partnering with both the growers and retailers of fresh fruits and vegetables.

New Zealand owned and operated, Fresh Direct is one of New Zealand's key produce marketers. We have facilities in Auckland, Tauranga, Wellington, Palmerston North, and Christchurch.

The business operates 24 hours / 6.5 days a week. Our team are committed to the grading, packing, prepacking, food processing and distribution aspects of the business. Our facilities cater for customers' varied requirements for both locally sourced and imported produce.

We believe integrity and sustainable relationships are vital in the fresh fruit and vegetables business. We understand the importance of hard work and commitment to each and everyone in our supply chain because they are the only way we can deliver our exceptional Fresh Direct quality. We are delighted to be able to say that repeatedly we are recognised by those we work with as a company that can be trusted to deliver on every count - quality, supply, service, results and integrity.

Fresh Direct operates under an MPI approved Food Safety Programme which includes a HACCP plan that meets the requirements of Codex. We are also certified under WQA and Fairtrade.