Committed to quality

Established in 1995, Fresh Direct is about sourcing and delivering the highest quality fresh produce in the most efficient way.

Having commenced from home in Mt Albert, Fresh Direct has grown to be one of New Zealand's key produce distributors, with facilities in Auckland, Tauranga, Wellington and Christchurch, involving over 400 staff, including 7 members of the fifth generation of the Turner family working in the produce business in NZ.

Our full scale 24 hour / 6.5 days a week grading, packing, prepacking, food processing and distribution facilities cater for our customers' varied requirements for locally sourced and imported produce year round.

Growing, importing, marketing and distributing fruit and vegetables is a business where integrity and sustainable relationships really matter. We understand the importance of hard work and commitment to everyone in our supply chain - it's the only way we can deliver exceptional quality, time after time. We are delighted to be able to say that repeatedly we are recognised by those we work with as a company that can be trusted to deliver on every count - quality, supply, service, results and integrity.

Fresh Direct
operates under an MPI approved Food Safety Programme which includes a HACCP plan that meets the requirements of Codex. We are also certified under WQA and Fairtrade.